Coke, Pepsi set to battle Campa with ₹10 no-sugar drinks in key markets

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Coke, Pepsi set to battle Campa with ₹10 no-sugar drinks in key markets - Business Standard

Quick Summary:

PepsiCo’s franchisee bottling partner CK Jaipuria Group operates in Andhra Pradesh, one of India’s largest markets for cola beverages.

PepsiCo’s no-sugar variants contributed 44.4 per cent to its total sales volume in 2024, a significant increase from 40.2 per cent the previous year, marking its fastest growth in India.

According to industry estimates and NielsenIQ data, sales of low- and no-sugar drinks doubled last year, reaching ₹700-750 crore.