CNN announces 200 job cuts, $70 mn digital investment to revamp strategy

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CNN announces 200 job cuts, $70 mn digital investment to revamp strategy - Business Standard

Quick Summary:

He stated that the changes are essential for CNN’s continued success as a leading global news organisation, the news report said.

MacCallum has already implemented several initiatives, such as launching CNN’s first direct-to-consumer subscription product, creating video carousels on digital platforms, and revamping the CNN.com website.

Thompson, who took over as CEO in 2023 with a mandate to revitalise the network, has made digital growth a central element of his strategy in response to the ongoing decline of traditional TV.