Clueless-Inspired Alta App Partners with Public School to Revolutionize Website Virtual Try-On Styling

The Alta app, famously inspired by the movie Clueless, has partnered with New York fashion brand Public School to integrate AI-powered styling tools directly into brand websites.

This marks the first such integration, allowing shoppers to virtually try on outfits using personalized Alta avatars without leaving the Public School site.

Seamless Styling from Product Pages

A simple "Style by Alta" icon on product pages redirects users to style and try on items from the brand's new collection in seconds.

Alta, launched in 2023, lets users build digital closets and generate over 100 million outfits with AI, earning accolades from Time and Vogue.

Founded by Jenny Wang, Alta recently raised $11 million led by Menlo Ventures, with backing from models like Karlie Kloss and Rent the Runway's cofounder.

Public School's Fashion Comeback

Public School, created by Dao-Yi Chow and Maxwell Osborne, emerges from a hiatus with a grand re-debut at New York Fashion Week, embracing AI for enhanced consumer engagement.

The partnership stems from shared connections via Poshmark investors, with Chow personally using Alta and viewing tech as a storytelling partner.

Alta avatars layer at least eight clothing items in seconds, outpacing competitors like Zara's slower four-item try-ons.

Prior collaborations include Poshmark and the Council of Fashion Designers of America, signaling Alta's expanding role in fashion tech.

This integration reduces shopping barriers, boosting ecommerce through personalized virtual experiences amid rising demand for AI avatars.

Looking ahead, Alta aims to become the personal identity layer for consumer AI shopping, with more brand website integrations planned.