CJ CheilJedang's Sobaba Chicken enters US, Japan

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CJ CheilJedang's Sobaba Chicken enters US, Japan - Korea Economic Daily

Quick Summary:

Since introducing its first Sobaba Chicken product, Soy Honey, in April last year, CJ CheilJedang has achieved cumulative sales of 120 billion won ($86 million) as of the third week of this month.

South Korea's CJ CheilJedang Corp.said on Wednesday its frozen fried chicken Sobaba Chicken entered Costco stores in the US and Japan.

Staying true to the product's defining feature—remaining crispy even with sauce—CJ CheilJedang has adapted the flavor profiles to cater to local cooking habits and tastes.