Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug

Quick Summary:

Today, we’ve got spicy takes and spicy language from a master of marketing who made his fortune selling spicy shorts.

Rutherford is quick to qualify that this doesn’t mean there isn’t any place for AI in marketing.

And what’s worse, the hypertargeting of performance marketing means “you’re spending dollars to claim a purchase that would have already happened.

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Article Details

Category: MarketingBusiness

Markets: United States

Topics: Brand Short-term Business Lesson Performance Rutherford Building Hubspot Place Marketing Email

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-02-03 @ 17:12:40 (12 hours ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 838 words

Reading Time: 5 minutes read

Sentences: 55 lines

Sentence Length: 16 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 25815245

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Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

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Year Established: 2006

Headquarters: United States

News Last Updated: 14 hours ago

Coverage Areas: United States

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