Chrysler’s private depression

Quick Summary:

Probably the one time in Chrysler’s history when Plymouth could have been separated, without hurting the dealers or the corporation, was from 1946 to 1950, when any car made could be sold.(Ford took its stepchildren, Mercury and Lincoln, away from its Ford dealers at that time and greatly improved the marketing of Mercury.) There probably won’t be another opportunity like that very soon.

At least the competition had to revise the faint praise that they had used to damn Chrysler brands with: “Good, but old-fashioned.” Exner’s 1955 cars were lower, wider, and longer than Chrysler’s 1954 models.

But Colbert had no other choice, for the public and even Chrysler’s own dealers in 1954 were singularly unenthusiastic about Chrysler cars.

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Category: EconomyBusiness

Markets: United StatesIndia

Topics: Fortune Classic

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-24 @ 02:34:20 (1 weeks ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 4901 words

Reading Time: 28 minutes read

Sentences: 221 lines

Sentence Length: 23 words per sentence (average)

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Copyright Owner: © Fortune

News ID: 23217249

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