Chinese sportswear brands flood into Southeast Asia in search for growth

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Companies are using star athletes to capture market share amid a fitness boom.

The post Chinese sportswear brands flood into Southeast Asia in search for growth appeared first on KrASIA.

Dees, a Thai dance instructor in his 40s who described himself as an Irving “superfan,” came to the event with his friends, all wearing pieces from the collection.

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Article Details

Author / Journalist: Nikkei Asia

Category: TechnologyStartupsBusiness

Markets: ChinaJordanMalaysiaPhilippinesThailandVietnam

Topics: Consumers Market Brands Basketball Anta Southeast Asia Global China

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-09 @ 00:30:32 (4 days ago)

News Timezone: GMT +8:00

News Source URL: kr-asia.com

Language: English

Article Length: 110 words

Reading Time: 1 minutes read

Sentences: 31 lines

Sentence Length: 4 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © KrASIA

News ID: 23567615

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About KrASIA

Main Topics: TechnologyStartupsBusiness

Official Website: kr-asia.com

Update Frequency: 5 posts per day

Year Established: 2017

Headquarters: China

News Last Updated: 10 hours ago

Coverage Areas: China

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Publication Timezone: GMT +8:00

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Publisher ID: #79

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