Chinese companies ‘going global’ should learn from Japan’s mistakes, academic says

Quick Summary:

With more Chinese companies moving their operations overseas, a marketing specialist has advised them to take a lesson from their Japanese peers in how not to handle their global expansions.

Facing major obstacles in developed countries, many Chinese car manufacturers have already pivoted to emerging markets such as Latin America.

When Nissan created a lot of jobs after they started producing in Europe, this kind of political argument went away to some extent,” Turpin said.“I think it’s a kind of natural step that things are going to go faster this time.

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Article Details

Author / Journalist: Ji Siqi

Category: Business

Markets: Hong KongChinaDenmarkHungaryJapanMexicoSwitzerlandUnited States

Topics: Global China Japanese Cars Chinese Globalisation Companies Turpin Company Japan Trade

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-06-28 @ 21:30:09 (2 days ago)

News Timezone: GMT +8:00

News Source URL: scmp.com

Language: English

Article Length: 646 words

Reading Time: 4 minutes read

Sentences: 16 lines

Sentence Length: 41 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SCMP

News ID: 21410067

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