Chinese brands face mixed fortunes in Southeast Asia’s complex markets

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Success in Southeast Asia demands a delicate balance of e-commerce expansion, deep localization, and overcoming supply chain hurdles.

The post Chinese brands face mixed fortunes in Southeast Asia’s complex markets appeared first on KrASIA.

The brightest story of Chinese brands venturing into Southeast Asia this year is undoubtedly Pop Mart.

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Article Details

Author / Journalist: 36Kr English

Category: TechnologyStartupsBusiness

Markets: ChinaIndonesiaMalaysiaPhilippinesSingaporeThailandVietnam

Topics: Southeast Growth Brand E-commerce Chinese Beauty Offline Asia Market Chain Brands

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-16 @ 12:30:36 (10 hours ago)

News Timezone: GMT +8:00

News Source URL: kr-asia.com

Language: English

Article Length: 94 words

Reading Time: 1 minutes read

Sentences: 81 lines

Sentence Length: 2 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © KrASIA

News ID: 24433642

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About KrASIA

Main Topics: TechnologyStartupsBusiness

Official Website: kr-asia.com

Update Frequency: 4 posts per day

Year Established: 2017

Headquarters: China

News Last Updated: 11 hours ago

Coverage Areas: China

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #79

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