China’s Xiaohongshu carves out a niche in an increasingly crowded e-commerce market

Quick Summary:

The Instagram-style platform, where people share lifestyle tips, has become a strong force in Chinese e-commerce.

By comparison, e-commerce giant Alibaba reported 927.5 billion yuan in revenue in 2023.

Founded in 2013 by Stanford University graduate Mao Wenchao and Qu Fang, a former employee of German media conglomerate Bertelsmann, Xiaohongshu got its start as a cross-border shopping guide with a single PDF document.

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Article Details

Author / Journalist: Wency Chen

Category: Technology

Markets: Hong KongChinaTaiwan

Topics: E-commerce Alibaba Revenue Xiaohongshu Platform Influencers Yuan Market Chinese Year Users

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-28 @ 07:00:13 (5 hours ago)

News Timezone: GMT +8:00

News Source URL: scmp.com

Language: English

Article Length: 719 words

Reading Time: 4 minutes read

Sentences: 26 lines

Sentence Length: 28 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SCMP

News ID: 21798056

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