China’s US$40 billion skincare market thrives as consumers turn to value-for-money brands

Quick Summary:

Chinese consumers are switching to value-for-money names from luxury icons.

Foreign brands are learning from the market as local brands dominate skincare sales.

Chinese consumers “do their research, they are very rational and practical”, said Betty Kim-English, deputy general manager of global marketing for skincare brand Drunk Elephant.“They are sophisticated, and they are looking for high performance, premium skincare.

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Article Details

Author / Journalist: Mia Castagnone

Category: Business

Markets: Hong KongChina

Topics: Projected Sophisticated “they Yuan Quality Billion Consumers Market Research Products Skincare

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-10 @ 07:30:08 (4 hours ago)

News Timezone: GMT +8:00

News Source URL: scmp.com

Language: English

Article Length: 203 words

Reading Time: 2 minutes read

Sentences: 6 lines

Sentence Length: 34 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SCMP

News ID: 22437345

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