China's Singles' Day wraps up with ecomm firms reporting growth in shoppers

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China's Singles' Day wraps up with ecomm firms reporting growth in shoppers - Business Standard

Quick Summary:

Another consumer sector seeing unexpected growth was collectible toys and hobbies, a category that includes anime, comic and gaming-related goods popular with young people in China.

According to figures from Alibaba, designer and collectible toy brands including MiHoYo, Pop Mart, Paperpresented and Jellycat surpassed 100 million yuan in GMV.

According to a Bain & Company survey conducted before the beginning of the Singles' Day event, about three-quarters of respondents said they would spend the same amount or less on Singles' Day promotions in 2024.