China’s first AAA game Black Myth: Wukong has both fans and brands excited

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China’s first AAA game Black Myth: Wukong has both fans and brands excited - SCMP

Quick Summary:

Lenovo’s Legion PCs, Luckin Coffee and Didi Bike are all launching products promoting Black Myth: Wukong, which is set to become a global hit.

As of Monday, Black Myth had received 54 reviews from professional game reviewers, earning a score of 82 on Metacritic, a review aggregator.

With years of brewing excitement, the game has found willing corporate partners such as Luckin Coffee, a local Starbucks competitor that this week started offering drinks with special handbags and promotional gift cards.