China welcomes back Hollywood movies in bid to boost spending

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China welcomes back Hollywood movies in bid to boost spending - Business Mirror

Quick Summary:

On her way to catch a foreign flick in Beijing, Jane Yao bought a cinnamon roll, had ramen, visited a bookshop, and dropped by a supermarket to grab some snacks.

Leveraging the success of foreign films will still be an uphill battle for China, however, especially with consumers continuing to hunker down.“I’m a fan of the Paddington series, so I’m wasting no time coming to watch the third one,” said one of the viewers, who only gave her surname as Wu.

The effort by Imax, known for its giant screens, would help bring more foreign blockbuster films to China and allow extra space for big-budget local productions.