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Chhath Puja 2024: CAIT estimates Rs 12,000 cr nationwide trade on festival

Business Standard LogoBusiness Standard1d ago

Chhath Puja 2024: CAIT estimates Rs 12,000 cr nationwide trade on festival - Business Standard

Quick Summary:

From handmade goods to festive clothing, the surge in demand creates new job opportunities and supports cottage industries, infusing vitality into India’s local economies.

Traditional attire, including sarees, lehenga-chunnis, salwar-kurtas for women, and kurta-pajamas and dhotis for men, is also in high demand, giving a substantial boost to local artisans and small-scale industries.

CAIT Secretary General and Member of Parliament, Praveen Khandelwal, emphasised that “Chhath Puja is not just a religious festival but an integral part of Indian culture, reflecting social unity and dedication.


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Category: BusinessFinance

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News Sentiment: Negative

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Article Type: News Report

Published On: 2024-11-04 @ 17:51:37 (1 days ago)

News Timezone: GMT +5:00

News Source URL: business-standard.com

Language: English

Article Length: 440 words

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Sentences: 17 lines

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Copyright Owner: © Business Standard

News ID: 23395555

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