From handmade goods to festive clothing, the surge in demand creates new job opportunities and supports cottage industries, infusing vitality into India’s local economies.
Traditional attire, including sarees, lehenga-chunnis, salwar-kurtas for women, and kurta-pajamas and dhotis for men, is also in high demand, giving a substantial boost to local artisans and small-scale industries.
CAIT Secretary General and Member of Parliament, Praveen Khandelwal, emphasised that “Chhath Puja is not just a religious festival but an integral part of Indian culture, reflecting social unity and dedication.
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