CEOs say personalization is the key to success in music retail

Quick Summary:

The leaders of two of America’s top musical instrument retailers, Guitar Center and Sweetwater, say they’re trying to engage customers both online and in stores.

Sam Ash’s loss could be Guitar Center’s gain, as the company confirmed it’s considering expanding the national footprint of its physical stores, CEO Gabe Dalporto told Retail Dive in a statement.“We do see opportunity to expand, and we’ve currently got a couple in the pipeline for the next year.

Guitar Center should leverage emerging technologies to elevate the shopping and equipment testing experience, invest in developing and training in-store staff, and reimagine store layouts to enable customers to discover and experience products “in the most engaging way possible to create a meaningful connection between the customer and the equipment or instrument they are considering purchasing.

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Article Details

Author / Journalist: Nate Delesline III

Category: EconomyBusiness

Markets: United StatesChadIndia

Topics: Sweetwater Durant Guitar Customer Stores Company Music Clem Retail Online Center

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-11 @ 08:49:01 (1 weeks ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 2214 words

Reading Time: 13 minutes read

Sentences: 79 lines

Sentence Length: 29 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 23517801

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