CEOs say personalization is the key to success in music retail

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Retail Dive 3d ago

CEOs say personalization is the key to success in music retail - Retail Dive

Quick Summary:

The leaders of two of America’s top musical instrument retailers, Guitar Center and Sweetwater, say they’re trying to engage customers both online and in stores.

Sam Ash’s loss could be Guitar Center’s gain, as the company confirmed it’s considering expanding the national footprint of its physical stores, CEO Gabe Dalporto told Retail Dive in a statement.“We do see opportunity to expand, and we’ve currently got a couple in the pipeline for the next year.

Guitar Center should leverage emerging technologies to elevate the shopping and equipment testing experience, invest in developing and training in-store staff, and reimagine store layouts to enable customers to discover and experience products “in the most engaging way possible to create a meaningful connection between the customer and the equipment or instrument they are considering purchasing.