CCI found Pernod pushed retailers to promote brand, document shows

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The story "CCI found Pernod pushed retailers to promote brand, document shows" was covered 2 days ago by Business Standard, a news publisher based in India.

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Quick Summary:

Pernod is contesting a $250 million India tax demand for allegedly undervaluing imports and also faces an investigation into violations of New Delhi city's liquor policy.

If found guilty, Pernod Ricard India may be liable to a penalty amounting to up to three times its profit for each year during which the collusion took place, or 10 per cent of its turnover for each year of wrongdoing, whichever is higher.

The December raids were aimed at collecting evidence, such as meeting records or copies of agreements, that may help the CCI investigation unit develop its case, according to the government document.