Cardless swipes up $30M to build a new generation of co-branded credit cards

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TechCrunch 11h ago

Cardless swipes up $30M to build a new generation of co-branded credit cards - TechCrunch

Quick Summary:

More than a quarter of all U.S.residents use co-branded credit cards today to get discounts and other extras from brands they use regularly, but not all is rosy in the world of loyalty commerce.

Spelfogel said that today, the bigger part of its business is “new”, meaning companies that had never offered cards before.

Activant Capital, a previous backer, is leading the round, with Mischief (a fund co-founded by Plaid’s Zach Perret), Industry Ventures, Thayer Ventures, Assurant and strategic backer Amex Ventures also participating.