Can generative AI usher us into the gilded age of ad creativity?

Quick Summary:

In the recent SXSW Australia, ad veteran David Droga says that he did not want to "have to choose between the march of technology and the purity of creativity, and only one of them can survive.

Let us put this debate to rest – creativity and technology are not enemies; they are partners.

Technology has democratised creativity—where one had to have a book publisher, manager or go to expensive art schools to become a professional author, singer or artist, now one can carve out a space for themselves on the internet.

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Article Details

Author / Journalist: Shawn Balakrishnan

Category: StartupsTechnology

Markets: SingaporeAustralia

Topics: Human resource Artificial Intelligence Consumer Media Community

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-02-20 @ 22:00:53 (1 days ago)

News Timezone: GMT +8:00

News Source URL: e27.co

Language: English

Article Length: 1032 words

Reading Time: 6 minutes read

Sentences: 2 lines

Sentence Length: 516 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © e27

News ID: 26306681

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About e27

Main Topics: StartupsTechnology

Official Website: e27.co

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Year Established: 2006

Headquarters: Singapore

News Last Updated: 18 hours ago

Coverage Areas: Singapore

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Publisher ID: #10

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