This is the first summer where all cola companies will compete nationally, as till last year, Campa was still restricted to select markets.
It also plans to leverage its tie-up with Domino’s, which operates over 1,000 stores, following Jubilant FoodWorks' acquisition of a 40 per cent stake in Coca-Cola’s bottling arm, Hindustan Coca-Cola Beverages (HCCB), in December.
Media buying executives estimate that IPL 2025’s combined ad revenue from TV and OTT platforms will rise by 8-10 per cent over last year to reach around Rs 4,500 crore.
The story "Campa Cola replaces Thums Up to co-present IPL 2025, spends 200 crore" has 396 words across 16 sentences, which will take approximately 2 - 4 minutes for the average person to read.
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