CairoRCS Media Selects Magnite and its Demand Manager Wrapper Optimisation Product to Grow Programmatic Revenue

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MILAN, July 03, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced that CairoRCS Media, one of the largest Italian communication groups, is implementing Demand Manager to more effectively monetise their display and video inventory programmatically.

"We’ll continue working very closely with CairoRCS Media, analysing the operational efficiencies that Demand Manager delivers for them so we can keep leveling up our offering through our technology and expertise.” "As the publishing world is always looking for new tools to make managing advertising more efficient, collaborating with cutting-edge technology partners is essential,” added Davide Grillo, Yield Optimization and Programmatic Manager at CairoRCS Media.

Demand Manager provides CairoRCS Media with valuable insights, control, and flexibility through features such as A/B testing with machine learning-driven recommendations, and microwrappers.  "For such a significant publishing group like CairoRCS Media to choose Demand Manager is a proud moment for everyone at Magnite,” said Mariano de Luca, Revenue Lead for Italy, Spain, and MENA at Magnite.

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Author / Journalist: Magnite, Inc.

Category: Technology

Markets: ChinaItalySingaporeSpain

Topics: Nasdaq:MGNI US55955D1000

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-03 @ 06:00:00 (2 days ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Article Length: 423 words

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Copyright Owner: © GlobeNewswire

News ID: 21468387

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