CARS WITH PREMIUM FEATURES BYD did not disclose which models it will roll out first in Korea but the auto industry expects the Chinese EV giant to bring its midsize EV sedan Seal and electric compact sport utility vehicle Atto 3 to the country.“We have thoroughly examined (the Korean passenger car market) with employees and partners with diverse experiences to meet the high expectations of Korean consumers,” said Cho In-chul, managing director of BYD Korea’s passenger car division.“We will strive to become a trusted brand among Korean consumers with our successful global expansion strategy and outstanding technology.”The BYD Seal is a midsize EV sedan, which is expected to compete with Hyundai Motor Co.'s IONIQ 6 and Tesla Inc.’s Model 3 in Korea.
China’s electric vehicle giant BYD Co.will make a debut in the South Korean passenger car market next year with premium models in hopes of becoming the first Chinese car brand to steal Korean consumers’ hearts after years of failure by its Chinese peers to meet Korean drivers’ high expectations.
To sell electric models in Korea, foreign automakers need to obtain environmental and safety certifications for their vehicles’ driving range, energy efficiency and battery safety, and undergo an eligibility review for state EV subsidies.THREAT TO KOREAN EVS?
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