Button and The Shelf Partner to Unleash Unprecedented Product Level Purchase Data to Fuel New Budgets into the Creator Marketing Universe

Quick Summary:

Partnership unlocks new opportunities to tap into retail media budgets with SKU-level purchase data for measuring and optimizing the downstream impact of influencer campaignsNEW YORK, Dec.19, 2024 (GLOBE NEWSWIRE) -- Button, the leader in mobile commerce optimization, today announced a strategic partnership with The Shelf Influencer Marketing Agency.

The partnership combines Button’s AI-powered deeplinking and attribution technology with The Shelf’s expertise in planning, executing and managing brand influencer campaigns to give both creators and brands the tools needed to measure and optimize the impact of influencer marketing campaigns more effectively.

"We’re excited to improve the user journey and have access to more conversion data through Button’s integration with retailers that will allow us to provide more holistic recaps of performance.” By creating a more seamless experience between an influencer post to a retailer’s app, brands can easily attribute sales to each influencer’s post, enabling them to better assess the efficacy of an activation.

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Article Details

Author / Journalist: Button

Category: Technology

Markets: China

Topics: Shelf Marketing Influencer Creator Button’s Partnership Commerce Button Brands Campaigns 2024

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-19 @ 18:12:00 (2 days ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Article Length: 561 words

Reading Time: 4 minutes read

Sentences: 19 lines

Sentence Length: 30 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © GlobeNewswire

News ID: 24555163

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