Bukalapak to shift focus from physical goods to virtual products in strategic overhaul

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Bukalapak to shift focus from physical goods to virtual products in strategic overhaul - e27

Quick Summary:

Indonesian e-commerce platform Bukalapak has announced a significant strategic shift, moving away from the sale of physical products to concentrate on its virtual offerings.

The company, which has been evolving since 2021 into a broader e-commerce platform, will gradually discontinue physical product sales starting in February 2025.

The company stated that this pivot is essential to ensure long-term sustainability and competitiveness, noting changes in market dynamics and industry competition.