Building a B2B Video Marketing Strategy With Impact — Here's Everything I Learned

Quick Summary:

I remember once sitting in a quarterly marketing review meeting, watching competitors video campaigns flash across the screen.

For example, realizing that viewers drop off at a specific point in a video shows me where we might need to restructure content to keep their interest.

You'll discover how to craft a strategy that resonates with decision-makers at every stage of their journey, find the sweet spot between engagement and professionalism, and build a video presence that drives real business results.

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Article Details

Author / Journalist: Shadrack Wanjohi

Category: MarketingBusiness

Markets: United States

Topics: Videos Audience Sales Buyers Marketing Product Video Strategy Access Business Content

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-21 @ 12:00:00 (18 hours ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 3200 words

Reading Time: 18 minutes read

Sentences: 197 lines

Sentence Length: 17 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 23737243

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About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Update Frequency: 3 posts per day

Year Established: 2006

Headquarters: United States

News Last Updated: 18 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #2

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