Budgeting Season: Four Steps To Get Prepared In The Age Of AI

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Budgeting Season: Four Steps To Get Prepared In The Age Of AI - Forbes

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Jackson® is the marketing name for Jackson Financial Inc., Jackson National Life Insurance Company® (Home Office: Lansing, Michigan) and Jackson National Life Insurance Company of New York® (Home Office: Purchase, New York).

While it may seem counterintuitive, there is a strong business case for increasing innovation spend during economic volatility to differentiate amongst a crowded field of competitors and grow market share.

However, many macro-level changes have emerged since we established those original planning assumptions, including the transition of the "great resignation” to “the Big Stay,” stiffening of flexible work arrangements, economic volatility and the breakneck rise of GenAI, which is generating a tremendous amount of noise.