Budget 2024: FMCG sector seeks more spending in rural areas to push demand

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Budget 2024: FMCG sector seeks more spending in rural areas to push demand - Business Standard

Quick Summary:

In the lead-up to the Union Budget, the consumer sector is anticipating announcements that will drive rural growth.

This represented a significant shift from Q4CY23, when rural volume growth was at 5.8 per cent, while urban consumption was higher at 6.9 per cent.

This will enhance local production and contribute to building a resilient, inclusive economy,” Malbari added.“For FMCG companies, expanding rural outreach through direct distribution and engagement strategies will be essential.