Brazil blocking Elon Musk's X costs millions of users, little in sales

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Brazil blocking Elon Musk's X costs millions of users, little in sales - Business Standard

Quick Summary:

It’s possible that Brazil’s share of X’s business has grown since Musk’s takeover in late 2022, especially with US sales down as much as 50 per cent.

Annual revenue from Brazil was $80 million to $100 million in 2021, the last full year before Musk’s takeover, these people said.

Brazil’s ban of Elon Musk’s social network, X, will have little impact on the business, which has long relied on the South American nation for user growth and cultural influence but less so for revenue.