Brands off to Kumbh amid demand slump

Quick Summary:

Brands are leveraging the Maha Kumbh Mela at Prayagraj as a significant marketing opportunity.

They aim to capture consumer interest through advertisements and product sampling amidst a massive turnout.

Companies are setting up booths, hoardings, and engaging in creative promotions to boost brand visibility and test new products.

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Article Details

Author / Journalist: Asmita Dey

Category: EconomyBusiness

Markets: IndiaItalyNepalSudan

Topics: Maha Kumbh FMCG Consumer brands Outdoor advertising Brand activations Marketing strategies Business news

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-13 @ 02:15:39 (7 hours ago)

News Timezone: GMT +5:00

News Source URL: timesofindia.indiatimes.com

Language: English

Article Length: 1008 words

Reading Time: 6 minutes read

Sentences: 40 lines

Sentence Length: 26 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Times of India

News ID: 25087047

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About Times of India

Main Topics: EconomyBusiness

Official Website: timesofindia.indiatimes.com

Update Frequency: 12 posts per day

Year Established: 1838

Headquarters: India

News Last Updated: 7 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +5:00

Content Availability: Local / Regional

News Language: English

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Publisher ID: #28

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