"By integrating gaming into our athletic culture, we’re providing innovative avenues for student involvement and offering brands a new way to engage with the younger demographics of Gator Nation.” Redefining Fan Engagement The Brag House x Gators Athletics initiative, in partnership with Learfield, builds a parallel sports engagement channel tailored for digitally native students: Interactive in-person and online gaming activations tied to real-life sporting eventsBranded gaming experiences designed to mirror student rivalries and fandomName, Image, and Likeness ("NIL”)-integrated gaming content featuring student-athletes to elevate school pride and authenticity Scalable Brand Opportunities For brands seeking to connect with Gen Z in a meaningful way, this partnership delivers unrivaled access to hyper-engaged college communities: Custom advertising and sponsorship opportunities across digital platforms, on-site events, and athletic venuesGamified experiences and branded loyalty systems that reward participation and foster deeper brand affinityStudent-athletes influencer-driven campaigns featuring serialized content This monetization model shows how brands can generate a measurable return on investment while deepening engagement with target audiences.
First Activation Launches with Florida Gators Athletics for Brag Gator Gauntlet SeriesNEW YORK, April 28, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc.(NASDAQ: TBH) (the "Company” or "Brag House”), the premier Gen Z engagement platform at the intersection of gaming, college sports, and social interaction, today announced a strategic partnership with Florida Gator Athletics and Learfield’s Florida Gators Sports Properties, the media and technology company powering college athletics at over 200 schools.
"Starting this series with the Florida Gators and Learfield’s unparalleled access to over 200 universities allows us to scale this vision while giving brands an authentic way to connect with the most elusive and influential demographic—Gen Z.” "This partnership represents an exciting evolution in how partners engage with the student body and Gator Nation,” said Darren McPhail, General Manager of Florida Gators Sports Properties.
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