Bose Reinvented Itself Just in Time. Now Comes the Tricky Part

Quick Summary:

The audio brand might be ticking close to retirement age, but the innovators behind this private company have plenty more tricks up their sleeves, says CEO Lila Snyder.

From vinyl record players to CDs, and now the streaming and portable listening era, Bose has made competitive products for higher-end listeners, even though it made a few missteps along the way—a few absolutely huge and uncomfortable pairs of early wireless earbuds, for example.

The other problems Bose faces are ones that top-tier makers in all industries suffer from: It must keep innovating to maintain its place atop the mountain of noise canceling; and it must continue to make other products, such as speakers and soundbars, that do the same.

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Article Details

Author / Journalist: Parker Hall

Category: TechnologyEconomy

Markets: United StatesAustraliaJapan

Topics: Gear / Products / Headphones Gear / Products / Speakers Gear Gear / Trends Business Gear / Products

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-06 @ 10:00:00 (13 hours ago)

News Timezone: GMT +8:00

News Source URL: wired.com

Language: English

Article Length: 1736 words

Reading Time: 10 minutes read

Sentences: 73 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Wired

News ID: 22907984

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Official Website: wired.com

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