Book Review: Some lessons in fighting brand crises from the marketplace

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‘Success has many fathers but failure is an orphan’ is a quote attributed to many including President John F Kennedy.

In a similar vein, there are many books about brand successes but very few on brand failures or brand “transgressions”.

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Category: BusinessFinance

Markets: India

Topics: Book reading BOOK REVIEW Books CEOs

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

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Article Type: News Report

Published On: 2024-08-19 @ 22:13:52 (10 hours ago)

News Timezone: GMT +5:00

News Source URL: business-standard.com

Language: English

Article Length: 89 words

Reading Time: 1 minutes read

Sentences: 5 lines

Sentence Length: 18 words per sentence (average)

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Copyright Owner: © Business Standard

News ID: 22144621

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