BMW puts faith for the future in its Neue Klasse as profits fall

Quick Summary:

Although 2024 was a challenging year for BMW, and the turbulent tariff-led start to 2025 has sent shocks through automotive supply chains, the company is still looking towards a positive future with its Neue Klasse.

The company plans to develop internal combustion engine vehicles and hybrids for some markets, depending on customer demand.

The name harks back to the BMW Neue Klasse of the 1960s, which revived the company’s fortunes.

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Article Details

Author / Journalist: James Morris

Category: EconomyBusiness

Markets: United States

Topics: Profits Electric vehicles BMW Group LondonFreelancers Editor's Picks Germany

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-15 @ 07:19:00 (19 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 636 words

Reading Time: 4 minutes read

Sentences: 4 lines

Sentence Length: 159 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 27019448

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Main Topics: EconomyBusiness

Official Website: fortune.com

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Year Established: 1929

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