Report Outlines Strategies for Brands and Agencies to Use Household Level Identity to Unify CTV and Linear Advertising Ahead of This Year’s UpfrontsNEW YORK, April 14, 2025 (GLOBE NEWSWIRE) -- Blockgraph, the privacy-first data collaboration platform designed to fuel the future of connected TV advertising, and the American Association of Advertising Agencies ("the 4As”) today announced the release of a new research report titled, "Reconvening in the Home: The Power of Household Identity in the New TV Era”.
"The future of TV is predicated on effective outcome-based measurement and campaign planning, but that only works when grounded in high quality, first party identity.” "This report showcases just how valuable, accurate, and dependable household identity can be in shaping future innovations in TV advertising,” said Jason Brown, Senior Vice President, Chief Revenue Officer for Spectrum Reach.
By enabling secure, privacy-focused household identity resolution, the world’s leading media, technology, and information services companies rely on Blockgraph to collaborate with trusted partners—empowering brands and agencies to connect with audiences more effectively, maximizing reach and performance while protecting consumer privacy.
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