Blinkit pilots large order fleet for bigger products

Quick Summary:

Zomato's Blinkit is focusing on pumping up its average order value by adding categories across diverse ticket sizes.

Swiggy's Sriharsha Majety, in an exclusive pre-IPO interview with YourStory said the company is rolling out separate infrastructure for extended delivery timelines for some categories on Instamart.“I don't think we would do large white goods electronics; it would be more of the variable category, more of the kitchen appliances, etc., under the expanded selection," said Swiggy CFO Rahul Bothra on the sidelines of discussing the company's impending IPO.

Zomato declined to comment on queries by YourStory.

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Article Details

Author / Journalist: Akshita Toshniwal

Category: StartupsEconomyBusiness

Markets: India

Topics: Average Order Blinkit Large Policy Value Categories Quick Privacy Commerce Fleet

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-13 @ 11:07:20 (1 weeks ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 209 words

Reading Time: 2 minutes read

Sentences: 14 lines

Sentence Length: 15 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 23569765

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Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

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