Blinkit, the quick-commerce arm of Eternal (formerly known as Zomato's parent company), has received a significant capital infusion of $68 million (₹600 crore) to accelerate its expansion plans.
This funding, reported on November 26, 2025, marks the third investment from Eternal into Blinkit this year, underscoring the intense competition in India’s rapidly growing quick-commerce sector.
Blinkit’s Aggressive Growth Strategy Amid Rising Competition
With rivals like Zepto and Swiggy bolstering their operations with fresh capital, Blinkit is focusing on scaling its network of dark stores—micro-warehouses that enable ultra-fast deliveries.
As of September 30, 2025, Blinkit operated 1,816 dark stores, with plans to reach 3,000 by March 2027, a target that this funding will directly support.
Historical Context: Blinkit’s Journey to Quick Commerce Dominance
Originally launched as Grofers in 2013, Blinkit rebranded and pivoted to quick commerce in 2021, aiming to deliver groceries and essentials in under 10 minutes.
Acquired by Zomato in 2022, Blinkit has since become a cornerstone of Eternal’s portfolio, driving significant revenue growth despite ongoing losses due to heavy investments in infrastructure.
Impact on India’s Quick Commerce Landscape
The $68 million injection signals Eternal’s commitment to maintaining Blinkit’s competitive edge in a market projected to be worth billions in the coming years.
This funding will likely intensify price wars and innovation in delivery speeds, directly impacting consumers with better services but also challenging smaller players to keep up.
Future Prospects: Challenges and Opportunities Ahead
While Blinkit’s expansion is promising, analysts note that sustaining profitability remains a hurdle as operational costs for dark stores and logistics continue to rise.
Additionally, regulatory pressures, such as the recent ₹128 crore GST demand faced by Eternal, could pose financial challenges to the company’s broader ambitions.
Looking ahead, Blinkit’s focus on non-food verticals alongside groceries could diversify its offerings, potentially tapping into new customer segments and revenue streams.
For now, as reported by sources like Moneycontrol, this capital boost positions Blinkit as a frontrunner in redefining convenience in India’s e-commerce ecosystem.
Alfred Lee
