Black Friday ads face soaring ‘cost per click’ as Temu, Shein fuel fierce keyword bidding war

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Black Friday: online marketing costs jump in bidding war with Temu and Shein Cost per click’ for popular keywords in...

The greater the demand for a keyword, the more the search engine charges for each click on an ad appearing in those results — a metric called “cost per click”.

Shein has bid on keywords including “Walmart clothes”, “Zara jeans”, “Mango dresses”, and “Nordstrom Rack shoes” in the US, the data showed.

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Article Details

Category: EconomyBusiness

Markets: MalaysiaUnited States

Topics: Online marketing Black friday Shein fast fashion Temu shopping app

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-27 @ 16:57:15 (6 hours ago)

News Timezone: GMT +8:00

News Source URL: malaymail.com

Language: English

Article Length: 621 words

Reading Time: 4 minutes read

Sentences: 20 lines

Sentence Length: 32 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Malay Mail

News ID: 23904428

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About Malay Mail

Main Topics: EconomyBusiness

Official Website: malaymail.com

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Year Established: 1896

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Publisher ID: #106

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