BJP runs social media drive to engage NRIs ahead of Maharashtra polls

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BJP runs social media drive to engage NRIs ahead of Maharashtra polls - Business Standard

Quick Summary:

The BJP relies on micro-management to connect with the public.

The battle for power in the 288-seat Maharashtra Assembly has been marked by changing alliances, ideological conflicts, complex caste dynamics, and emotional appeals, with the BJP-led Mahayuti alliance and the Congress-led Maha Vikas Aghadi (MVA) emerging as the main contenders.

According to Santosh Gupta, BJP's International Media Coordinator, the social campaign aimed at engaging Non-Resident Indians (NRIs) through Facebook.