Bigger and better: Kia Syros a segment disrupter or a game changer?

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Bigger and better: Kia Syros a segment disrupter or a game changer? - Business Standard

Quick Summary:

So that covers the mainstream direction and crossovers, but the difference in the Syros, compared to the Sonet is the space inside.

Kia Syros is not only targeted at Indian families, but also individuals who want a more spacious car for their occasional long drives with family and friends, and a feature loaded cabin for regular usage, at the price of a subcompact SUV.

Kim says that it’s been designed to fit people of all communities, wearing different kind of attires, be it women in sarees or traditional Indian gowns that need more cabin width or turban wearing men who need more headroom.“The extra headroom helps in the Indian market as there are people in India who wear turban.