Acquisition Positions POSSIBLE for Future Growth & Supports Expansion GoalsNEW YORK, July 26, 2024 (GLOBE NEWSWIRE) -- Beyond Ordinary Events, Inc.(BOE)’s POSSIBLE, the premier marketing tentpole announced today that it has been acquired by Hyve Group, one of the world’s leading organizers of next-generation events. By joining forces, Hyve and POSSIBLE will combine resources to deliver a unique platform and experience that continues to bring marketers, business leaders and visionaries across the marketing, media, and technology industry together to be inspired, to drive progress and deliver solutions around their most challenging marketplace issues. Christian Muche, Co-Founder and CEO of Beyond Ordinary Events, will serve as Global President.
Additionally, I am thrilled to be continuing as Chairman.” POSSIBLE is powered by the omnichannel expertise of MMA Global, the only marketing trade association that brings together the full ecosystem of brand marketers and industry solution providers working collaboratively to shape the future of marketing. Together, Hyve and MMA will work together to deliver POSSIBLE as the number one platform for inspiration, networking, industry progress and business opportunities for marketing professionals worldwide. "At Hyve, we are motivated by our purpose, which is to create game-changing impact for our customers, their businesses and industries, through our unmissable in-person events,” said Mark Shashoua, CEO of Hyve.
Powered by the omnichannel expertise of MMA Global, the third edition will take place on April 28-30, 2025, at the Fontainebleau Miami Beach, brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing, media and tech community to network with industry peers, share ideas, present visions, create business opportunities and discuss mutual challenges.
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