Beyond Meat Says Being Attacked Has Just Made It Stronger

Quick Summary:

The plant-based-meat company’s CEO, Ethan Brown, credits a series of attack ads with prompting a potentially sector-saving change of plan.

So when we talk about that perfect build of meat from plants, we’re talking not just about the sensory experience and nutritional benefits.

Things were so good that a few attack ads warning consumers that the ingredients and processing involved in making plant-based burgers was something to be afraid of didn’t seem worth making a fuss about.

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Article Details

Author / Journalist: Matt Reynolds

Category: TechnologyEconomy

Markets: United States

Topics: Agriculture Textaboveleftsmall Business Science Environment Web Health Food science Food Year in review

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-26 @ 11:30:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: wired.com

Language: English

Article Length: 2681 words

Reading Time: 15 minutes read

Sentences: 159 lines

Sentence Length: 17 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Wired

News ID: 24672170

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About Wired

Main Topics: TechnologyEconomy

Official Website: wired.com

Update Frequency: 10 posts per day

Year Established: 1993

Headquarters: United States

News Last Updated: 8 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

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News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #111

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