Best Buy updates brand with new tagline, hologram spokesperson

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The story "Best Buy updates brand with new tagline, hologram spokesperson" was covered 17 hours ago by Retail Dive, a news publisher based in United States.

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Retail Dive 17h ago

Quick Summary:

As part of a refresh, the company updated its color palette to include magenta, teal and red, and is emphasizing personalized discovery and support.

They want technology to level up their lives — to help them do more of what they love — and there’s no one more passionate and better positioned to do that than Best Buy.

The retailer this spring stated that it right-sized resources to align with its revenue outlook for fiscal year 2025.