Best Buy pushes tech in holiday ad series

Quick Summary:

The campaign features the retailer’s new hologram spokesperson, “Gram,” and addresses common problems like finding the perfect gift.

Best Buy further said it would add in-store staff in its computer, appliance and home theater sections, and that it plans to open 167 small-format stores in Canada.

This strategy, together with strong execution, positions the company well once the industry stabilizes and returns to growth,” Telsey analysts said.

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Article Details

Author / Journalist: Nate Delesline III

Category: EconomyBusiness

Markets: United StatesCanada

Topics: Campaign Electronics Retailer’s Category Strong Last Holiday Features Store Deals Saunders

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-06 @ 12:26:00 (18 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 546 words

Reading Time: 4 minutes read

Sentences: 17 lines

Sentence Length: 33 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 23450883

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