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Behind Viral Food Brands: Do Trends Matter in CPG Design?

HubSpot LogoHubSpot12h ago

Behind Viral Food Brands: Do Trends Matter in CPG Design? - HubSpot

Quick Summary:

Contrary to the popular style on the pasta aisle back then (think Barilla’s simplistic blue packaging), Gander went for a bright and expressive style.

I tracked him down after obsessing over Gander’s visual style, and asked him about the latest trends in packaging design.

It’s also a renaissance of the Y2K style, with bold colors and playful textures.“The pendulum has swung toward ‘it can be fun again! ’” Mike said.


More Pictures

Behind Viral Food Brands: Do Trends Matter in CPG Design? - HubSpot (Picture 1)Behind Viral Food Brands: Do Trends Matter in CPG Design? - HubSpot (Picture 2)Behind Viral Food Brands: Do Trends Matter in CPG Design? - HubSpot (Picture 3)Behind Viral Food Brands: Do Trends Matter in CPG Design? - HubSpot (Picture 4)Behind Viral Food Brands: Do Trends Matter in CPG Design? - HubSpot (Picture 5)Behind Viral Food Brands: Do Trends Matter in CPG Design? - HubSpot (Picture 6)Behind Viral Food Brands: Do Trends Matter in CPG Design? - HubSpot (Picture 7)

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Article Details

Author / Journalist: Cyan Zhong

Category: MarketingBusiness

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-22 @ 21:00:00 (12 hours ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 668 words

Reading Time: 4 minutes read

Sentences: 40 lines

Sentence Length: 17 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 21738354

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About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Update Frequency: 19 posts per day

Year Established: 2006

Headquarters: United States

News Last Updated: 13 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #2

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