Be an Addition, Not a Substitution: Lessons from Tom Holland's NA Beer Brand

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HubSpot 1d ago

Quick Summary:

When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he'd "find myself in these boardrooms” surrounded by experts spouting unfamiliar terms.

For instance, extensive consumer testing found that people — whether they’re sober, participating in Dry January, or just want a night off — are frustrated with the taste and look of other NA beers they’ve tried.

We’re doing everything that we can to combine a mix of more tactical metrics (i.e., sales of our products across channels as we invest in various marketing tactics, how quickly we are growing our community and how engaged they are with the information we’re sharing with them, and of course monitoring sentiment around everything that we say and do).