Bank of England taps TikTok influencers in quest to reach Gen Z

Quick Summary:

The bank launched its Instagram profile in March, and also has its own TikTok profile.

It was a cautious foray for the Bank of England (BOE) governor into a social media platform known for dance battles and lip-syncing.

When searching for a explainer on the UK’s digital currency, one TikTok video that is featured prominently and has been viewed by more than half a million people spreads a conspiracy theory that the BOE will have full control over people’s money and invade users’ privacy.

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Article Details

Category: EconomyBusiness

Markets: SingaporeFrance

Topics: Tiktok People Media Social Bank News Boe’s Central Bailey Inflation Online

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-06 @ 15:00:00 (6 hours ago)

News Timezone: GMT +8:00

News Source URL: straitstimes.com

Language: English

Article Length: 1235 words

Reading Time: 7 minutes read

Sentences: 48 lines

Sentence Length: 26 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © The Straits Times

News ID: 22905971

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Main Topics: EconomyBusiness

Official Website: straitstimes.com

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Headquarters: Singapore

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