The content of this article has been produced by our advertising partner.] The sports business is growing fast and even faster with Generative AI which is changing the scene in various directions. The game changer can be spotted in the aspect of identifying patterns and trends by analysing huge amounts of data, as in AWS’s partnership with National Football League (NFL) to create a better experience for fans, players, and teams in real time. Formula 1 (F1), another big name in the sports world innovating with AWS since 2018, uses Amazon Titan, which is exclusively on Amazon Bedrock, to generate images and design the first F1 trophy ever inspired by AI. The PGA TOUR is also looking to utilise GenAI to provide almost real-time commentary assistance to broadcasters and create lively fan experience through examining multiple video and data sources. The NFL, America's most popular sports league, has managed to reach more audience with its efforts to expand its influence. The league’s partnership with AWS leading to the development of the Digital Athlete is a key element of its success. Gathering data from various sources, including game day data from the Next Generation Stats System (NGS), the Digital Athlete built a complete view of players’ experience. Different teams can take the data as virtual representations of individual players to more accurately predict and even ultimately prevent player injury, enhancing player health and safety while making the game more thrilling for fans.
The NFL Big Data Bowl, a virtual extension of the heart-capturing Super Bowl, invites professional and aspiring amateur data scientists to design innovative approaches to a specific theme each year. The contestants use traditional football data with the use of NGS to research and rethink trends and player performance, and at the same time improving how football is played and coached.
In fact, the collaboration goes way back, F1 and AWS have been joining hands to redesign the aerodynamic profile of F1 car design regulations since 2002, allowing cars to race more fiercely. Eventually, a silver trophy with a sleek and aerodynamic appearance standing on a square marble base combines swirls and vortices featuring the F1 race car patterns and the complex simulations run on AWS.
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