Audemars Piguet elevates retail experience with new AP House in Macau

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The story "Audemars Piguet elevates retail experience with new AP House in Macau" was covered 5 days ago by SCMP, a news publisher based in Hong Kong.

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Audemars Piguet elevates retail experience with new AP House in Macau - SCMP

Quick Summary:

The content of this article has been produced by our advertising partner.] In an era where luxury retail is steering towards more immersive experiences over traditional sales methods, the revered Swiss Haute Horlogerie brand Audemars Piguet makes a bold statement by launching a new AP House in Macau, transforming the customer journey with an elevated experiential approach.

AP House Macau bolsters brand’s position in Greater China The debut of the AP House on November 27 at the Shoppes at Four Seasons, Macau, marks a pivotal point for Audemars Piguet.

A welcoming home for watch aficionados Striving to offer a home-like retreat for its clientele and horology enthusiasts, the 149-year-old Le Brassus-based watchmaker’s innovative AP House blends exclusive hospitality with a celebration of its legacy and local charm.