ASICS, the 75-year-old sportswear maker behind the Onitsuka Tiger sneakers, gets into virtual reality with a new Pong-like video game

Quick Summary:

DISC, which can resemble Tron or 1994 cult classic Windjammers, is ASICS's first foray into the gaming space, from its new ASICS Ventures division.

ASICS Ventures is meant to build entirely new products with no relation to ASICS’ current running shoes or sportswear.

In 1977, Onitsuka merged with two other sports equipment companies to become ASICS, an acronym of the Latin phrase anima sana in corpore sano or “a sound mind in a sound body.

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Article Details

Author / Journalist: Nicholas Gordon

Category: EconomyBusiness

Markets: United States

Topics: Editor's Picks Brainstorm Design Virtual Reality Featured Sportswear Video Games Japan

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-28 @ 12:00:00 (3 days ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 1070 words

Reading Time: 6 minutes read

Sentences: 4 lines

Sentence Length: 268 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 27383461

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