ASCI tightens rules for LinkedIn influencers

Quick Summary:

ASCI has issued an advisory to LinkedIn influencers to disclose connections with brands they promote, aiming to maintain adherence to regulatory standards.

In the past week, 60 cases were flagged for non-disclosure, with 56 under investigation.

This advisory seeks to prevent misleading practices, ensuring transparency and the integrity of influencer marketing.

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Article Details

Author / Journalist: Rupali Mukherjee

Category: EconomyBusiness

Markets: India

Topics: Advertising Standards Council of India Transparency in advertising ASCI guidelines for LinkedIn influencers Material connection disclosure Influencer marketing regulations

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-14 @ 22:42:47 (16 hours ago)

News Timezone: GMT +5:00

News Source URL: timesofindia.indiatimes.com

Language: English

Article Length: 688 words

Reading Time: 4 minutes read

Sentences: 25 lines

Sentence Length: 28 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Times of India

News ID: 25155723

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About Times of India

Main Topics: EconomyBusiness

Official Website: timesofindia.indiatimes.com

Update Frequency: 32 posts per day

Year Established: 1838

Headquarters: India

News Last Updated: 1 hours ago

Coverage Areas: India

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Publication Timezone: GMT +5:00

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